• 7th-8th August 2027
  • NEC, Birmingham
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Are you ready for a debut musical theatre event?

7th-8th August 2027
NEC Birmingham

The 1st (and only) Midlands musical theatre fan celebration!

Oh So Stagey is the brand new musical theatre fan fest brought to you by the same team behind the fan-favourite Musical Theatre Market.

Alexandra (Musical Theatre Pins, Co-founder Musical Theatre Market) and Dore (Co-founder Musical Theatre Market) wanted to create a space for every theatre kid to find their people, fill their bags, enjoy a little cosplay or maybe learn a new skill.

Because loving musical theatre shouldn't just happen in the dark of an auditorium. It should be loud, joyful, communal and unapologetically stagey.

See more about previous events!

There’s already so much to discover at Oh So Stagey Fan Fest. From shopping and singalongs to workshops, fan meets, cosplay and backstage talks, the day is packed with many ways to get involved, meet fellow fans and celebrate everything you love about musical theatre.

Activities Confirmed So Far

Vendors

Shop stagey treasures from independent makers, artists and small businesses, all brought together in our Musical Theatre Market area.

New Musicals

Discover brand-new shows, meet the creatives behind them and support the next generation of musical theatre.

Cosplay

Dress up, show off your look and celebrate your favourite characters with fellow stagey fans.

Crafts & Games

Get hands-on with stagey crafts, games and activities, many created by our brilliant vendors, giving you the chance to try them out before taking your favourites home.

Book Nook

Browse theatre books, scripts, novels and cosy reads in a relaxed corner made for musical-loving bookworms.

Fan Zones

Celebrate your favourite shows, characters and fandom moments with fellow fans with swaps, meets and more.

Backstage Talks

Hear from back stage teams, creatives and industry voices (e.g. WHAM) as they share stories, insights and behind-the-scenes moments.

Piano Bar

Gather round the piano for singalongs, requests and spontaneous stagey joy throughout the day.

Workshops

Learn something new, build your skills and get involved in practical sessions led by talented stagey professionals.

Quiz

Put your musical theatre knowledge to the test in a fun, fast-paced quiz packed with stagey trivia.

Q&A

Ask your burning questions and hear directly from special guests and theatre creatives.

We have loads more exciting things in the works...

We already have plenty planned for a brilliant stagey day out, and there’s even more to come. We’ll keep adding details here as new features are confirmed.

Want to help create our debut event?

Exhibit With Us

Got a stagey small business or fan merch brand? Join our marketplace and get your creations in front of passionate theatre fans. Whether you're just starting out or an established business, there's a space for you.

Sponsorships

Partner with Oh So Stagey Fan Fest and put your brand in front of a highly engaged, passionate audience of musical theatre fans, shoppers, students and families. From stage sponsorships to branded zones and experiential activations, there are opportunities to suit every goal and budget.

Volunteers

Want to be part of the team that brings Oh So Stagey Fan Fest to life? We're looking for enthusiastic, reliable volunteers who love musical theatre and want to help create an incredible experience for thousands of fans. Join our crew and let's create something truly memorable!

New Musicals

Do you have a new musical you're ready to share with the world? Our dedicated New Musicals area gives writers, composers and producers a platform to connect directly with fans, gather real feedback and build a following.

Talent

Are you a West End or touring performer, creative or industry professional? We're building an incredible programme of performances, panels, Q&As and meet-and-greets. If you'd like to be part of Oh So Stagey Fan Fest as a guest or performer, we'd love to hear from you.

Cosplay Guest

If you are a recognised cosplayer within the musical theatre or fandom community, we'd love to have you join us as a Cosplay Guest hosting talks, inspiring attendees and celebrating the creativity and passion of cosplay.

Press

Covering musical theatre, fan culture or live events or the UK convention scene? We'd love to welcome press and media to Oh So Stagey. Get in touch to discuss press passes, interviews and coverage opportunities for what promises to be a landmark event for the UK stagey community.

Content Creators

If you're a musical theatre creator on TikTok, YouTube, Instagram or beyond, we want you at Oh So Stagey Fan Fest. Connect with your audience in person, take part in panels and activations, and be part of the first dedicated musical theatre fan convention in the Midlands.

Photographers

Love musical theatre and want to build your portfolio? We're looking for passionate photographers to capture the magic of Oh So Stagey, from cosplay and performances to fan moments and the marketplace. Perfect for emerging photographers looking for real event experience.
Spaces for all the above are limited and approved on a rolling basis.
A fan-first celebration of musical theatre, stage culture, shopping, creativity, community and behind-the-scenes magic
© 2026 Oh So Stagey Ltd. All rights reserved.

Interviewing Alexandra

First things first, who are you?

What would people be surprised to know about you?

What are your roles behind the scenes?

What was your first musical theatre obsession?

What’s your most chaotic theatre memory?

Who’s the organised one and who’s the chaos gremlin?

If someone sees you at the event, should they come say hi?

What are you most looking forward to seeing at Oh So Stagey?

Interviewing Doré

Where did the idea for Oh So Stagey Fan Fest come from?

Musical Theatre Market grew so much faster than we anticipated and Stagey feels like a natural progression

What have you learned from running Musical Theatre Market?

To not be afraid of criticism or notes, people genuinely want to enjoy and be part of these types of events and the more we listen, the more we create events that the community treasure. Stagey folk are incredibly kind and generous and they reward those who act with integrity.

What would people be surprised to know about you?

Hmm…I’m fluent in Afrikaans – is that interesting though 😊? Also, I really wish I was funny, you know, had comedic qualities...

What is your role behind the scenes?

I’m much more on the logistics side of things, whereas Alexandra is the creative. We make a pretty good team

What’s your ultimate comfort musical?

Oh easy, Come From Away

Who’s the organised one and who’s the chaos gremlin?

Chaos gremlin is most certainly Alexandra!

What’s your emergency drink of choice?

Latte, definitely latte

What’s your phone camera roll mostly full of?

Pretty much everything Alexandra doesn’t have space for on hers…that girl loves to take photos!

What would you say to someone who’s nervous about coming?

We get it – coming into a new environment can be tricky for some, but you're absolutely welcome here! We've built Oh So Stagey Fan Fest to feel like a community, not a crowd. Our team are friendly, the space is navigable and there's a quiet space available if you need a moment to recharge.

If someone sees you at the event, should they come say hi?

Oooh yes please!! We love stopping for chats with fellow stagey fans!

Ready to apply?

We'd love to hear from you. Fill in our volunteer application form below. There's no pressure to have a perfect CV or a long list of qualifications. Just tell us who you are, what you can bring, and why you want to be part of Oh So Stagey Fan Fest.

Applications are reviewed on a rolling basis, so don't hang about, spaces are limited and we expect them to go fast.
Age*
Are you availalbe for briefing day Friday afternoon?
Preferred volunteer day?
Are you available for the full event day?
Please tick any background areas where you have relevant experience, training or qualifications. (Tick all that apply)
Would you be interested in being considered for a Team Lead role?

Application Form

Which of these describe your business best?*
Which optional extras would you like us to contact you about?
I confirm that I have read and agree to abide by the vendor terms*